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Adderall and Concerta advertisements appeared in September just in time for the back-to-school children. These companies did not name the product in the ad but listed a toll free number for parents to call if they wanted more information.
Concerta manufacturers also began airing 60-second ads on cable TV channels. For the first time ever Schedule II drugs found their way to mainstream television marketing.
The public can expect continued advertising as drug makers attempt to convince the ...
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