of Public Relations. His precedent-setting marketing campaigns for the American Tobacco Company climaxed when he staged a parade of cigarette-smoking debutantes marching down Fifth Avenue on Easter Sunday. The parade was designed to change the negative perception of women smoking cigarettes and turn it into an act of liberation for them. Strangely enough cigarettes now became looked at as "The Torches of Freedom " as the event was poetically named. Ten ...
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