in the trenches and our government began putting cigarettes in soldiers' rations. Many soldiers changed their method of acquiring tobacco shortly thereafter. Cigarettes became known as the choice of warriors because of this simple marketing tactic used by The American Tobacco Company. As profits started to skyrocket from the increase of men's cigarette smoking it became evident a marketing scheme must be developed to attract women smokers.
Beginning in the 1920's Edward L. Bernays was one of the first and most successful public relations experts of his time. Many consider Bernays to be the ...
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